The Growth Outlook Survey 2023 results are in!

It's time to reveal the findings

We will release select data and insights from our latest survey during a LIVE webinar on February 2, 2023, at 10 a.m. MT.

Join us to get a first look at the meaningful benchmarks and learn some practical ideas for growing your firm in the right direction. 

Register today!

LIVE webinar  

The Inovautus Consulting

The Growth Outlook for CPA Firms

At Inovautus, we know good data is the cornerstone of the strategy.

When we developed the Growth Outlook Survey in 2020, we did so with the intention of learning what the profession was doing in the face of a crisis and its outlook for an uncertain year. Now, the survey has become a mainstay for accounting firms looking to benchmark themselves in 3 key categories: operations, marketing, and business development.

Don’t miss out on your chance to get one-of-a-kind access to information that will help your firm compete more effectively. The 2023 Growth Outlook Webinar is available for CPA firms to attend for FREE, and the full results of the survey will only be available for purchase afterward. This exclusive webinar will provide vital insights into how you can navigate through the changes of this new year, so don’t miss out! 

The survey has been completely revamped from previous years and now includes:

  • New! Marketing and sales staffing FTE ratios by firm size, including how teams are augmenting to fill capacity. 
  • Expanded pricing section to measure pricing approaches across compliance and advisory and consulting services. 
  • New! Sales strategy section that measures support and approaches to pipeline, growth, and cross-selling efforts throughout the firm. 
  • New! Operational support measure to determine how marketing and sales support key areas such as M&A, recruiting, client experience, and internal communications. 
  • New! MarTech use and adoption.  

By attending this webinar or purchasing the full report, CPA firms can gain an understanding of industry benchmarks that they can use to assess their current operations. These valuable insights can help firms make strategic decisions that drive growth; assisting them in competing more effectively in this ever-changing environment. 

The 2023 Growth Outlook Webinar is a great opportunity for CPAs and their marketing and sales professionals who want to better understand their competitive landscape and stay ahead of industry trends. Don't miss out - register now! Afterward, the full results are available for purchase ($99 AAM members/$199 non-AAM members).

About the Survey

Participant firms, representing a diverse cross-section of revenue and geographic identity, help us uncover trends, shifts, and intentions. The insightful results of the survey inform and educate decision makers, movers and shakers, and the just-plain curious. 

More details coming soon!

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Why Choose Inovautus

Inovautus Consulting can help your firm build the roadmap to achieve desired growth objectives. Our practical approach creates not only short-term value by delivering a plan to spur your growth, but also helps build your success long term.

Our consultants and support staff have extensive experience working specifically with accounting firms, which helps us understand your firm’s culture and ultimate goals.